Golf & Sporthotel Wiesensee
in the Westerwald.

On-Course Golf Hotel at the Lake Wiesensee
Strategic consulting since May 2025
HOSPITALITY X refines positioning and product strategy
101 rooms with wellness facilities, conference space, and dining options

Case Study. Strategic Project Support.

The Golf & Sporthotel Wiesensee combines hospitality and golf at one of the most striking courses in the Westerwald.

HOSPITALITY X acts as a consultant to the property owner and provides strategic guidance for the project—from product and positioning issues to recommendations for operational development.

Context. Background & Challenge.

A hybrid facility combining a hotel, sports facilities, and a golf course, with a correspondingly complex management structure.
Target audiences with high expectations and specific requirements regarding the product and service.
The need for clear, brand-consistent positioning.
Balancing asset interests, the operator’s perspective, and guest expectations.

HOSPITALITY X. Role & Responsibilities.

OWNER ADVISORY

Advisor to the property owner.
STRATEGIC SUPPORT

Strategic guidance on positioning, product, and operational issues.
MARKET INSIGHTS

Assessing market trends and identifying areas for improvement.

USPS. 04 Facts & 04 Proofs.

- ON-COURSE GOLF
  
  Fact 01
  
  On-course golf hotel with direct access to the golf course.
- HYBRID RECREATION CONCEPT
  
  Fact 02
  
  A combination of golf, nature, and sports in one destination.
- CLEAR TARGET AUDIENCE
  
  Fact 03
  
  A distinct niche product for target audiences interested in golf and sports.
- Well-developed MICE infrastructure
  
  Fact 04
  
  12 event rooms that can accommodate up to 200 people ensure corporate bookings on weekdays (conferences, off-site meetings) and reduce the seasonality of the golf business.
- POSITIONING
  
  Proof 01
  
  A more focused positioning and product line as the foundation for further development.
- STRATEGIC PRIORITIZATION
  
  Proof 02
  
  Clear prioritization of strategic measures at the ownership level.
- BASIS FOR DECISIONS
  
  Proof 03
  
  Reliable decision-making criteria for investments and operational concepts.
- Optimized Operational Coordination
  
  Proof 04
  
  A seamless interface between venue and hotel operations.

Holistic. Services & Measures Implemented.

Strategy Consulting

Strengthening the hotel's profile as an on-course golf hotel. Clearly defining target audiences, product segments, and pricing strategies.
Asset & Performance Review

Classification of performance indicators in a benchmark comparison. Derivation of specific recommendations for action at the owner level.
Brand & Concept Development

Recommendations on brand management, tone of voice, and communication strategy. Alignment between the brand promise and the operational experience.
Digitalization & Tech Stack

Review and recommendations regarding system architecture. Insights into digital guest communication and CRM applications.
Sales & Marketing

Consulting on segment, pricing, and distribution strategies. Assessment of opportunities for cooperation and partnerships.
Team & Organizational Development

Preparing the team to thrive in a highly dynamic event environment.

Perspectives. Spaces, Details & Moments.

Visit the website

Fitness & Sauna Area:

Wellness at the Golf & Sporthotel Wiesensee
Restaurant & Bar:

Restaurant at the Golf & Sporthotel Wiesensee
View:

Exterior view of Golf & Sporthotel Wiesensee
Golf:

The Golf Course at the Golf & Sporthotel Wiesensee
Time Out:

In the rooms of the Golf & Sporthotel Wiesensee
Conferences & Events:

Modern conference room at the Golf & Sporthotel Wiesensee
Fitness & Sauna Area:

Sauna at the Golf & Sporthotel Wiesensee

Opinions. Practical Experience, Expertise, and Teamwork.

Andrea Kunz Managing Director
Till Kaspar Managing Director, asuco
Dennis Schulte Sales Director

Managing Director

Andrea Kunz

“For us, HOSPITALITY X is a sparring partner on equal footing: deep operational expertise, honest benchmarks, and recommendations that can actually be implemented in day-to-day operations.”
Managing Director, asuco

Till Kaspar

“Changing operators in the middle of ongoing operations is a logistical feat. Separating a hotel operation from its former corporate group in just four months and rebuilding the entire IT and operational infrastructure required extreme resilience as well as swift, solution-oriented action. For us as the asuco Group, HOSPITALITY X was a highly capable partner working alongside the Golf- und Sporthotel Wiesensee from day one during this intensive conversion phase. Thanks to this collaboration, we managed the transition seamlessly, established a stable foundation, and continue to provide successful support to this day.”
Sales Director

Dennis Schulte

“The insights into segments, pricing strategies, and distribution have noticeably sharpened our sales approach. Today, we know exactly which guests we want to reach and how.”