“Two hotels, a vacation park, and an events calendar featuring over 250 events a year—this isn’t a traditional hotel project, but rather a portfolio of assets with three completely different business models. Our task at HX was to free this network from its dependencies and provide it with its own governance structure, its own processes, and a shared database. Only then can the three properties be transformed into a manageable whole.”

"At the Nürburgring, we completely rebuilt the tech stack—PMS, channel management, and the website—on a unified data foundation across all three products. This is more than just digitalization: It’s the foundation that enables owners today to make CAPEX decisions based on data rather than gut feeling, and ensures that operations experience noticeably fewer inefficiencies in their day-to-day operations.”

“Over 1,000 beds at a racetrack don’t follow the rhythm of a city hotel—they follow the event calendar. That’s why we’ve completely rethought distribution and pricing: one approach for the peak periods during race weekends and another for the times in between. With eight dining concepts, a 1,700 m² event center, and the vacation park, the location has everything it needs—you just have to leverage them in an integrated way.”