Zipper Parking Garage in Düsseldorf – Case Study

Zipper Parking Garage
in Düsseldorf.

Over 450 parking spaces as a service asset
Fully digitized parking solution
Integrated service ecosystem
Seamless integration into the guest journey

Case Study. Mobility and Service Hub.

The Zipper parking garage is far more than just a parking facility: HOSPITALITY X has taken it over as both tenant and operator, modernized it technologically, and expanded it to include service-oriented features.

With more than 450 parking spaces spread across 14 floors directly adjacent to The Zipper, it is an integral part of the guest experience and is managed as a standalone, urban service asset.

Context. Background & Challenge.

Existing parking garage with limited user guidance and predominantly manual processes.
High expectations for the guest experience due to its immediate proximity to The Zipper.
Need to integrate the asset into a holistic mobility and service concept.
Need for integration with external partners such as DHL and Deutsche Bahn.

Hospitality X. Role & Responsibilities.

Tenant & Operator

Tenant and operator of the parking garage.
Modernization & Digitalization

Responsible for the modernization, digitalization, and positioning of the asset.
Guest Journey Integration

Integrating the parking garage into The Zipper’s guest journey.

USPs. 04 Facts & 04 Proofs.

- Mobility Asset
  
  Fact 01
  
  A parking garage as a service-oriented mobility asset rather than mere infrastructure.
- Ecosystem Integration
  
  Fact 02
  
  Integration of a DHL/Deutsche Bahn pickup station – an ecosystem rather than a standalone service.
- Hotel Connectivity
  
  Fact 03
  
  Direct operational integration with Europe's most digitally advanced hotel and apartment concept.
- Premium Parking for Classic Cars
  
  Fact 04
  
  90 parking spaces on 3 underground levels shielded from view, with a private security gate (transponder-operated from the car, under video surveillance) and electrical outlets for trickle charging.
- Smart Parking Infrastructure
  
  Proof 01
  
  More than 450 parking spaces with automated, contactless access and digital billing.
- Digital Operations
  
  Proof 02
  
  Significant reduction in manual work through fully digital processes.
- Partner Ecosystem
  
  Proof 03
  
  Driving additional footfall and ancillary revenue through integrated partner services.
- Asset Value Contribution
  
  Proof 04
  
  Economic contribution to The Zipper beyond simply renting out parking spaces.

Holistic. Services & Measures Implemented.

Digitalization & Tech Stack

Implementation of a digital license plate recognition (LPR) system for contactless entry, billing, and reporting. Fully digital billing and control logic.
Asset & Performance Optimization

Modernization of the infrastructure and adjustment of the pricing and usage model. Integration into the overall economic management of The Zipper.
Service Expansion

Installation of a digital pickup station—a partnership between DHL and Deutsche Bahn (“Box – The Pickup Station”). Expansion of the parking garage to include additional service and mobility features.
Digital Guest Journey

Seamless integration of parking into The Zipper's digital guest journey. Reduced contact points at the front desk and parking garage pay station.

Perspectives. Spaces, Details & Moments.

Visit the website

Smart Mobility Hub

Digital Services at the Zipper Parking Garage
Digital Parking

Zipper Parking Garage
Location

Zipper Parking Garage
Entrance

Zipper Parking Garage

Opinions. Practical Experience, Expertise, and Teamwork.

Tobias S. Oberdieck Co-Founder of HOSPITALITY X
Otto Lindner Co-Founder of HOSPITALITY X
Benny Mendrzyk Director, Box – The Pickup Station

Co-Founder of HX

Tobias Oberdieck

“We don’t treat a parking garage as a secondary space, but as part of the guest journey. Contactless entry, digital payment, integrated services—that’s how infrastructure becomes an experience.”
Co-Founder HX

Otto Lindner

“With more than 450 parking spaces, digital license plate recognition, and fully automated processes, the Zipper parking garage demonstrates just how much value can be created from a traditional existing asset.”
Director, Box – The Pickup Station

Benny Mendrzyk

“Working with HOSPITALITY X was straightforward and professional. Today, our pickup station is an integral part of an urban service ecosystem centered around the Zipper.”