A Fragrance That Becomes a Brand: HOSPITALITY X Develops Its Own Skincare Line with ADA Cosmetics

**A Fragrance That Becomes a Brand: HOSPITALITY X Is Developing Its Own Skincare Line in Collaboration with ADA Cosmetics.**

When I smell that, I know I'm at The Zipper! In collaboration with ADA Cosmetics, HOSPITALITY X has developed a custom line of hotel amenities that brings the brand to life right in the bathroom.

The Zipper. Scent as part of
emotional branding.

At The Zipper, individuality isn’t just a catchphrase—it’s a philosophy—from the architecture to the digital guest journey to even the smallest detail in the bathroom.

To develop its own skincare line, HOSPITALITY X sought a partner that combines individuality, quality, and sustainability—and found it in ADA Cosmetics.

From the brand essence to the fragrance composition.

At the ADA Atelier, the skincare specialist’s customization program, a bespoke cosmetics line was created—from formulation to label.

The scent chosen was Blood Orange: fresh, energetic, and a perfect reflection of the brand’s signature colors, green and orange. This made the hotel’s brand character tangible through scent—clear, vibrant, and unmistakable.

“We had the feeling that we were creating something that really stood out. The best feedback we get from our guests is: ‘When I smell this, I know I’m at The Zipper.’”

— Franziska Pfaff, Hotel Manager, The Zipper Hotel & Apartments

Sustainability.
No compromises.

The partnership is also setting new technical standards: ADA Cosmetics developed the first single-material hygiene pump—fully recyclable, with a patented drainage system that prevents water buildup and biofilm formation.

The dispenser system is the only one in the industry to be Cradle to Cradle Certified® Full Scope Silver.

The Impact.

A Brand You Can Touch

The skincare line extends the Zipper brand identity into a daily sensory experience—and has been shown to leave a lasting impression on guests.
Differentiation

Instead of run-of-the-mill, generic cosmetics, a product available exclusively at The Zipper
Blueprint for the Portfolio

The project demonstrates how HOSPITALITY X uses product partnerships to create unique, distinctive experiences for each property.