HOSPITALITY X at OMR 2025.
Rethinking the hospitality industry.

Two founders, one stage, one clear message: At the 2025 OMR Festival in Hamburg, Otto Konstantin Lindner and Tobias Sebastian Oberdieck showed Europe’s digital marketing audience how HOSPITALITY X is reimagining the industry.

Vodafone Live Stage. "Two young entrepreneurs
are revolutionizing the industry."

The gathering place for Europe’s digital and marketing scene—tens of thousands of visitors, the biggest brands, and the most relevant topics. Right in the thick of it on May 6, 2025: HOSPITALITY X. 

On the Vodafone Live Stage, founders Otto Konstantin Lindner and Tobias Sebastian Oberdieck spoke on the topic “Rethinking the Hotel Industry—Two Young Entrepreneurs Are Revolutionizing the Industry.”

The Zipper. Hospitality, Healthcare, and Digital Transformation.
In a temporary home.

The talk focused on The Zipper in Düsseldorf as Europe’s pioneering apartment hotel: 

  • online check-in and check-out, 
  • room keys on your smartphone, 
  • a lean team that, thanks to digital processes, has time for genuine hospitality, 

and extraordinary partnerships, such as outpatient sleep studies conducted by an ENT practice right in the guest’s apartment.

Why this is relevant.

It’s no coincidence that a young hotel company from Düsseldorf is taking the stage at one of Europe’s largest digital events.

HOSPITALITY X’s concept of linking the hospitality industry with future-oriented sectors such as healthcare and digitalization addresses precisely the questions that are also on the minds of brands and tech companies: How do you create customer experiences that truly combine comfort and technology?

The Impact.

  • Reach far beyond the industry

    Visibility among OMR's digital audience, rather than just within the hospitality industry.

  • Positioning as a Pioneer

    Within the Vodafone community, Zipper was presented as the most digital hotel and apartment concept in Europe.

  • New Contacts and Partnerships

    OMR's presence strengthens the network of tech, brand, and real estate partners on which the HX model is built.