More than 250 events per year, an international audience—and right next to the track, a hospitality complex consisting of two hotels and a vacation park with over 1,000 beds.
It is precisely here that HOSPITALITY X has carried out one of its most challenging projects: transitioning the entire complex to operational independence.
In parallel with the organizational restructuring, the technological infrastructure was completely overhauled: PMS, channel management, CRM, and the website—all standardized across all three products.
The result is a shared database for sales, revenue management, and reporting, as well as a consistent digital guest journey from hotel rooms to vacation homes.
The complex portfolio of assets was successfully transitioned to independent operation.
Unified systems provide, for the first time, a robust data foundation for owner decisions and CAPEX prioritization
Today, distribution and pricing strategies are consistently tailored to event- and non-event-related demand—more than 250 events per year are managed through an integrated sales approach.
This project demonstrates what HOSPITALITY X can achieve at the intersection of owners, operators, and event venues: creating structures, building systems, and transforming volatile demand into an integrated, economically viable model.
Do you own a complex hospitality asset? Talk to us about carve-outs, operations, and tech stacks.
